Are you tired of paying for advertising and marketing that doesn’t provide an adequate ROI? Traditional forms of advertising, typically known as “interruption marketing”, rely on a very small percentage of it’s audience to respond and, hopefully, convert into customers.
Hoping for a 1%-2% response from your marketing efforts is simply unacceptable, in our view. There are far more effective methods of reaching your audience, so that your message will only be viewed by individuals who are highly targeted and interested in your products or services.
More importantly, once your message is in front of the correct audience, it is critical that you present your company to them in the proper way. Inundating your target audience with advertisements and conventional marketing methods will have extremely limited results (if any).
It is vitally important that you reach your target audience through methods that they will appreciate and value.
We utilize a highly efficient, two-part strategy for properly getting your message in front of the correct audience. First, we use a proprietary method for identifying how your audience is searching for you. We also consider other key metrics, such as competition levels, to better understand your market. We refer to this first step as the “Market Research” phase.
Once we understand these essential metrics, we develop and distribute media that will be consistent with the data that was identified during the market research phase. We appropriately refer to this second step as the “Development & Distribution” phase. Both elements of this two-part strategy work in concert with one another. Specifically, as the metrics derived from the market research data change, so will our Development & Distribution strategy.
In addition to this two-part strategy being a highly effective method of reaching your audience, it is also a client-friendly approach, as it allows you to have a greater level of clarity, when it comes to understanding the logic behind the strategies that we implement on your behalf.
To learn more about how these services can be used to take your business to the next level, contact us today.